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TED LAPIDUS

Ted Lapidus prekinis ženklas gimė 1950 metais. „Poet of Haute Couture” - „Aukštosios mados poetas“- taip  pristatomas Ted Lapidus. Tai kūrėjas, laikomas „unisex“ mados pradininku,  pirmasis pristatęs pasauliui Haute Couture mėlynus džinsus, kurie tapo populiarūs tiek tarp moterų, tiek tarp vyrų. Nicolas Sarkozy pagerbdamas Ted Lapidus kūrybą pareiškė, jog tai „demokratiškiausia Prancūzijos elegancija ir klasika“. Ted Lapidus rengė: Brigitte Bardot, Geraldine Chaplin, the Beatles. Kūrybingas dizaineris neapsiribojo vien rūbų ir aksesuarų kūrimu. Jis pradėjo savo kvapų liniją. Iki šiol šio prekinio ženklo kvepalai žinomi ir perkami visame pasaulyje.

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