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DIESEL

DIESEL pirmiausia, ir svarbiausia, yra Renzo Rosso, gimusio 1955 metais šiaurės Italijoje, istorija. Jis pradėjo kurti drabužius sau, o 1978 metais įkūrė DIESEL. Šiandien DIESEL vis dar maudosi šlovės spinduliuose. Šis prekės ženklas nuolat meta sau iššūkius, eksperimentuoja su naujomis idėjomis ir iniciatyvomis, bei provokuoja. Niekada neužmiršdamas savo pirminio DNR, jis tapo pasaulinės reikšmės gyvenimo būdo prekiniu ženklu.

2007 metais DIESEL savo maištingą ir ironišką dvasią perkėlė ir į kvepalų pramonę. Nuo tada DIESEL kvepalai klasikinius parfumerijos standartus pateikia su moderniu prieskoniu. Fuel For Life, Only The Brave, Loverdose ir DIESEL Bad. Stiprūs pavadinimai unikaliems ir įvairių aspektų kvepalams, kurie yra įdomūs, dažnai laužantys taisykles ir turintys tvirtą charakterį.

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