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SHISEIDO

SHISEIDO turi turtingą ir ryškią istoriją. Ši kompanija yra ne tik grožio prekės ženklas, bet ir įkvėpimo šaltinis, nes jau daugiau nei 140 metų ji diegia naujoves ir kūrybiškumą, gamina laikui nepavaldžius produktus ir išlieka viena iš lyderių grožio ir odos priežiūros srityje. SHISEIDO kokybės garantas – Rytų filosofijos bei tradicijų ir Vakarų technologijos laimėjimų vienybė. Visos kosmetikos priemonės yra itin lengvos tekstūros, nejaučiamos ir nematomos. Akivaizdus tik rezultatas: idealiai prižiūrėta, sveika ir spindinti oda.

Arinobu Fukuhara, būdamas vos 23 metų, dirbo vyriausiuoju vaistininku jūrų laivyno ligoninėje, kai kartu su kolegomis, įkūrė pirmąją vakarietiško stiliaus vaistinę Japonijoje. Juos paskatino nepasitenkinimas tuo metu rinkoje buvusiais vaistais, o įkvėpimo šaltinis buvo "paimti viską, kas šiame pasaulyje gera, ir panaudoti tai naujiems dalykams kurti". Pavadinimą SHISEIDO pasirinko jaunasis vaistininkas, o žodžiai buvo paimti iš I Ching ištraukos, reiškiančios "Do" (堂): "namai", Shi Sei (資生): "kur viskas gimsta". Visa ištrauka skamba taip: "Šlovinkite žemės dorybes, iš ten viskas gimsta ".

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